​Comprehensive Step-by-Step Guide to Experience Maps Journey Maps Blueprints Empathy Maps


Customers choose products and services that deliver the best experiences. Traditional design techniques like sketching and model making do not work well when designing systems of objects, services, and experiences. Perhaps the most powerful new methods available for designers and managers are the group of techniques collectively known as experience maps. An experience map is a strategic tool for capturing key insights into the complex customer interactions that occur across experiences with a product, service ecosystem. Experience maps are being quickly adopted by organizations all over the world. Designing for your customer’s entire experience is key to differentiating your design from designs of competitors in an increasingly crowded competitive marketplace.

Through applying these methods, designers and organizations can create a holistic user experience by uncovering precisely where to focus efforts to deliver a more compelling and valuable experience. Mapping builds knowledge and consensus across teams and stakeholders, to positively impact your entire organization.

Benefits of the techniques:

  • Craft superior customer experiences.
  • Expand the value that you can deliver as a designer exponentially.
  • Identify opportunities to drive strategic innovation for current and future designs.
  • Reveal the truth about your designs from the customers perspective.
  • Break down the silos between disciplines for the common goal of improving user experience.
  • Define the most effective ways of measuring what matters most to your customers
  • Transform organizations of all sizes to be user-centered.
  • Understand customers needs and desires across different channels
  • Develop better product road maps and prioritize design deliverables

The author Rob Curedale passes on years of practice and teaching experience of these mapping techniques at some of the world’s most respected design organizations and schools. His designs can be found in millions of homes and businesses around the world and have generated billions of dollars in corporate revenues.

6″ x 9″ (15.24 x 22.86 cm)
Black & White Bleed on White paper
400 pages
Design Community College Inc.
ISBN-13: 978-1940805214
ISBN-10: 194080521X
BISAC: Design / Reference

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Additional information

Weight 2 lbs
Dimensions 9 x 6 x 1 in
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