Industrial design is the professional service of creating and developing concepts and specifications that optimize the function, value and appearance of products and systems for the mutual benefit of both user and manufacturer.[IDSA] The course provides fundamental knowledge to inform Industrial Design Practice. The course is targeted at those who may be working in the field of industrial design or design management or working with industrial designers but were not trained in the area of Industrial Design and wish to gain a broad foundation in this area. We do not cover hand skills such as drawing or CAD skills and modeling which require a face-to-face instruction over several years to gain proficiency in these areas. The presenter has diverse global experience designing and managing Industrial Design for some of the world’s best-known brands working from design offices in Europe, North America, Asia and Australia and was Chair of the largest Industrial Design Program in North America. Our aim is to provide designers with relevant high quality continuing education directed towards the changing needs of working designers in industry in diverse fields of design and architecture taught by some of the most experienced and recognized designers and architects in the world.