Product Design Briefing Checklist



The most extensive checklist available for a Product Design brief or proposal.


  • 52 pages
  • Full color
  • Over 200 point Product Design Briefing Checklist
  • All questions with space for client information
  • 35 Point Business Profile Checklist
  • 22 Point User profile Checklist
  • Persona Checklist

Over two hundred essential factors to consider and check off when you are developing a new product.

A well thought out design brief is essential for a successful design outcome. It dramatically reduces the amount or rework necessary during a design project. The design brief is an important stage of the design process. One of the most critical areas is the definition of whom you are designing for, your customer. We have included a user profile checklist to help define your end user. Creating a design brief is best done with a cross-disciplinary group representing the different functional areas of an organization including design, engineering, business management, sales, and marketing. It is the designer’s responsibility to have all the information necessary to write an accurate design proposal for the project. We have created these checklists to help you focus on what is important. Take the list to your initial meeting with your clients. Review the information as you work on the project and if the brief changes create a change order to cover the necessary additional work.


  • Key personnel
  • Resources
  • Engineering & technical
  • Manufacturing
  • Resources
  • Administration
  • Color 
  • Packaging
  • Usability
  • Environment
  • Research
  • Marketing
6″ x 9″ (15.24 x 22.86 cm)
Full Color Bleed on White paper
52 pages
Design Community College Inc.
ISBN-13: 978-1940805313
ISBN-10: 1940805317
BISAC: Design / Reference

Additional information

Weight 2 lbs
Dimensions 9 x 6 x 1 in
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