Proposals that win you the job



The most important tool for every designer after their portfolio is a design proposal. You’ve delivered your design pitch to your client and your client has requested a written proposal. How do you go about it? The proposal should show your prospective client that you understand their challenges and needs, and are thinking long-term to establish a strong relationship. Each proposal is unique but the successful ones usually have particular content but reads like a document written expressly for each client. A strong proposal is a well- organized plan. You proposal should convince your client that you’re the absolute best fit for the job. A good design proposal is vital. Proposals cause anxiety for many designers. This book explains step-by -tep how to clearly define your process and make the strongest possible argument for why you’re the best candidate to win the job.

  • 250 pages
  • Interior full color
  • Language: English
  • Softcover 6″ x 9″ x .75″
  • First Edition December 2016
  • Publisher Design Community College Inc.
  • Author: Robert Curedale

Includes descriptions with samples for:

  • The process of writing a proposal
  • Why write a proposal?
  • Pre-Proposal Questions Checklist
  • Pricing strategies
  • Selling your benefits
  • Methods of payment
  • Time & Materials
  • Royalties
  • Retainers
  • Cover letters
  • Executive summaries
  • Goals & Objectives
  • Problem Statement
  • User need analysis
  • Competitor analysis
  • Audience definition checklist
  • Creative strategy
  • Design phase definition
  • Tasks and deliverables
  • Color program definition
  • Graphics program definition
  • Fees
  • Reimbusements
  • Schedule
  • Conclusion & next steps
  • Authorization to proceed
  • Company overview
  • Clients Project team
  • Project samples
  • Awards
  • Terms & Conditins
  • Other services
  • Invoicing
  • Briefing Checklist
  • Why proposals fail
  • Trouble-shooting checklist
  • Change orders
  • Presenting your proposal
  • Closing the deal


15% discount on purchase price for 20 or more copies per transaction.

Additional information

Weight 2 lbs
Dimensions 9 x 6 x 1 in
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